Allied Drafting Services needed a redesign of their branding and a new responsive website. They came to me and the team at Red Lid Creative to come up with a solution.

The logo was adapted from the original Allied Drafting Services logo, which made use of the ADS initials, but was altered to further symbolise the business. The design incorporated dashed lines around the letterforms to resemble 2D drafting, while the letterforms themselves were reminiscent of air conditioning ducts which Allied Drafting Services specialise in.

A variety of final logo files were created and supplied to the client for use in print and digital media, including greyscale, mono and flat colour for when printing gradients would be an issue.

The website was transformed into a responsive WordPress website, to give a more up to date and professional appearance along with improving SEO for the business by having a mobile friendly site. The client also wanted to be able to make changes to their website, and being a Content Management System, WordPress was a great option.

The website used a blue, grey and white colour scheme to reflect the brand. Images, galleries and a slider was used to showcase the work of ADS, as it was important for potential clients to get an idea of what Allied Drafting Services can do for them. A grid background pattern was used throughout to symbolise the precise nature of the drafting done by ADS.

In a sea of web designers, the team at Red Lid are a standout for me. They actually “got” our core difference and created a web site which not only looks great, it delivers our message in a way that only advertising professionals can do. The site was built quickly, with minimal fuss.

If you are going to get a business web site, you will not do better than putting the Red Lid Team on the job!

Adam Ellis
Allied Drafting Services


Allied Drafting Services


adobe-photoshop-iconADOBE PHOTOSHOP

Editing, optimising and saving photos for the web. Website layout and image creation.


Adapting an existing WordPress theme through editing of HTML, CSS to create a responsive website. Website graphic design, copy editing, installation, security and maintenance of WordPress, installing and setting up various Plugins and Themes, working with a Child Theme.

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