Certus Group Accountants wanted to stand out and reach more clients to add to their wealth of local, national and international clients. They approached myself and the team at Red Lid Creative to achieve this, with a revamp of their outdated, unresponsive website.

To increase brand recognition, Certus Group’s logo was incorporated in all of the header  and background imagery. Each image was selected for their quality, impact and relevance  to each heading or page, and edited to keep the overall style consistent.

The Certus Group colour scheme of bold orange and white throughout further reinforces the brand association, but I replaced the dark blue from the branding with a darker charcoal colour for greater contrast between the brighter colours.

A blog has been incorporated into the website to position Certus Group as an authority in their field by offering well written, helpful and relevant articles to their users. Users have the option of subscribing to these posts as weekly newsletter, a MailChimp campaign was created for this purpose. This, combined with powerful imagery, branding and an easy to navigate interface on all devices, makes Certus Group stand out.

Red Lid have been a critical part of our business success over the past few years.

They have helped us formulate our message and reach our target market. I have always been impressed with their ability to come up with new inventive ideas that give us exactly what we need exactly when we need it.

I never hesitate to recommend them to my clients.

David Thomson
CEO, Certus Group


Certus Group Accountants


adobe-photoshop-iconADOBE PHOTOSHOP

Editing, optimising and saving photos for the web. Website layout and image creation.


Adapting an existing WordPress theme through editing of HTML, CSS and PHP to create a responsive website to be viewed on all devices including mobiles. Website graphic design, copy writing and editing, installation, security and maintenance of WordPress, installing and setting up various Plugins and Themes, working with a Child Theme.


Setting up a MailChimp RSS to Email campaign, designing email newsletter stationery, scheduling campaign.

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