Wealth 21 (previously named Professional Investment Services) came to me and the team at Red Lid Creative with a need to rebrand their financial advisory business to fit with their new business name and objectives.

To Wealth 21, knowing each of their clients and delivering a personalised service is important. The linking icon was created with this objective in mind, representing the partnering of Wealth 21 and their clients, in the same way a client’s future is partnered to the results and performance of Wealth 21.

Finally, the logo adds an element of a larger corporate identity to the business, through the use of strong dark blue, silver and a modern sans serif font. This lifts the viewer’s perceptual profile of Wealth 21 while they are small and will stand the business in good stead as it grows.

This rebranding involved the creation of a range of print and digital media including business cards, letterheads, with compliments slips, set up of Facebook page and a responsive WordPress website.


Wealth 21


adobe-illustrator-iconADOBE ILLUSTRATOR

Layout of stationery and business card, font and colour scheme selection, creation of vector logo and icon design, typesetting, prepress.

adobe-photoshop-iconADOBE PHOTOSHOP

Editing, optimising and saving photos for the web. Website layout and image creation, proofing to client and adapting layout as per feedback.


Adapting an existing WordPress theme through editing of HTML, CSS, PHP and Javascript to create a responsive website to be viewed on all devices including mobiles. Website graphic design, copy writing and editing, security and maintenance of WordPress, installing and setting up various Plugins and Themes, working with a Child Theme.

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